The Art of SEO Mastering Search Engine Optimization

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O’Reilly 2009

Description
If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy. The authors clearly explain SEO fundamentals, while correcting many common misconceptions.
A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy.

The authors clearly explain SEO fundamentals, while correcting many common misconceptions. If you are new to SEO, you’ll get a complete and thorough SEO education, as well as an array of effective tactics, from basic to advanced. Seasoned practitioners will find this book useful as a complete reference to SEO best practices.

  • Explore the underlying theory behind SEO and how search engines work
  • Learn the steps you need to prepare for, execute, and evaluate SEO initiatives
  • Examine a number of advanced strategies and tactics
  • Understand the intricacies involved in managing complex SEO projects
  • Learn what’s necessary to build a competent SEO team with defined roles
  • Glimpse the future of search and what lies ahead for the SEO industry
Table of Contents

Chapter 1 The Search Engines: Reflecting Consciousness and Connecting Commerce

  1. The Mission of Search Engines

  2. The Market Share of Search Engines

  3. The Human Goals of Searching

  4. Determining Searcher Intent: A Challenge for Both Marketers and Search Engines

  5. How People Search

  6. How Search Engines Drive Commerce on the Web

  7. Eye Tracking: How Users Scan Results Pages

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十月 30th, 2009 in Others | tags: | No Comments

iPhone SDK Programming: A Beginner’s Guide

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Introduction

  • Apple launched the App Store for iPhone applications in July 08 and has already delivered more than 300 million downloads of more than 10,000 applications
  • iPhone apps have literally made millionaires of developers overnight; Steve Jobs recently noted that he had never seen any business like it in his experience

About the book

Essential Skills–Made Easy!

Now you can create your own iPhone and iPod touch applications in no time. iPhone SDK Programming: A Beginner’s Guide shows you how to use Cocoa Touch, the Objective-C programming language, and the Xcode development tools. This hands-on guide features several self-contained projects, with the corresponding Xcode available for download and modification. By the end of the book you’ll be able to build, test, and debug custom iPhone and iPod touch applications with ease.

Designed for Easy Learning

  • Key Skills & Concepts–Chapter-opening lists of specific skills covered in the chapter
  • Ask the Expert–Q&A sections filled with bonus information and helpful tips
  • Try This–Hands-on exercises that show you how to apply your skills
  • Notes–Extra information related to the topic being covered
  • Tips–Helpful reminders or alternate ways of doing things
  • Cautions–Errors and pitfalls to avoid
  • Annotated Syntax–Example code with commentary that describes the programming techniques being illustrated

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十月 7th, 2009 in Mac OS X and iPhone | tags: | No Comments

Windows 7: Up and Running A quick, hands-on introduction

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Description
This compact book offers the quickest path for Windows XP and Vista users to get started with Microsoft’s Windows 7 operating system. With Windows 7: Up and Running, you get the essential information you need to upgrade or install the system and configure it to fit your activities, along with a tour of Windows 7’s features and built-in applications. Windows 7 is poised to be a big hit among PC users, and with this handy guide, you can be productive with it right away.
This compact book offers the quickest path for Windows users to get started with Microsoft’s Windows 7 operating system. You get the essential information you need to upgrade or install the system and configure it to fit your activities, along with a tour of Windows 7’s features and built-in applications.

Microsoft has learned from the mistakes of Windows Vista, and Windows 7 shows it-this new OS is much faster and more stable. With Windows 7: Up and Running, you’ll learn what’s new and what’s changed from XP and Vista, and get advice on ways to use this system for work, entertainment, instant communication, and more. Windows 7 is poised to be a big hit, and with this handy guide, you can be up and running — and productive — with it right away.

  • Master the user interface, including the taskbar, jump lists, desktop gadgets, Aero Shake, and notification area
  • Discover the joys of networking with HomeGroup file sharing and improved Wi-Fi
  • Tour the system’s improved security, including the Action Center, User Account Control, and Credential Manager
  • Learn how to use Windows Live Essentials for messaging, photo sharing, moviemaking, emailing, and blogging
  • Get to know built-in applications such as Internet Explorer 8, Windows Media Player 12, Microsoft Paint, and WordPad
  • Learn about optional Microsoft software to enhance your Windows 7 experience

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十月 7th, 2009 in Others | tags: | No Comments

PHP for Absolute Beginners

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PHP for Absolute Beginners

Get started in web development using PHP. Even if you’ve never programmed before, author Jason Lengstorf introduces you to PHP by building a PHP-based blogging site while covering all the good coding practices and skills that you’ll need when you start your own projects.

  • Create web content with version 5.3 of PHP
  • Learn good coding practices from the very beginning
  • Learn how systems like WordPress work

Jason Lengstorf takes a practical approach to teaching you how to build a content management system. You’ll dive into writing web applications and be guided by the author’s supportive explanations, rather than learning elements of the PHP language and viewing examples after.

PHP for Absolute Beginners starts slowly and covers everything you need to know about beginning web development using PHP. Even the most inexperienced web developer will find this book accessible.

What you’ll learn

  • Install Apache, MySQL, and PHP
  • Navigate the PHP language
  • Learn the basics of writing clean code
  • Talk to a database
  • Make a PHP site more secure
  • Create a complete blogging site

Who is this book for?

PHP for Absolute Beginners is written for the complete novice; no previous coding knowledge is assumed, and all concepts are explained to ensure maximum understanding.

However, later chapters in the book may appeal to intermediate programmers looking to improve their abilities in the area of developing content management systems or those interested in making the move from procedural code to the more modular object-oriented approach.

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十月 7th, 2009 in Web Development | tags: | No Comments

The CSS Anthology: 101 Essential Tips, Tricks & Hacks, 3rd Edition

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What Will You Learn?

The CSS Anthology: 101 Essential Tips, Tricks & Hacks, 3rd Edition is a 392 page, full-color compilation of best practice solutions to the most challenging CSS problems. The third edition of this best-selling book has been completely revised and updated to cover the latest techniques and newest browsers, including Firefox 3 and Internet Explorer 8.

All code examples used in this book are fully downloadable and will get you started quickly, allowing you to add stylish effects to your web site in no time.

This book will show you how to:

  • construct robust CSS layouts that work every time
  • create sleek drop-down menus using only CSS
  • build a professional tabbed navigation system
  • create powerful visual effects using images
  • replace image-based navigation with streamline CSS lists
  • produce intuitive navigation for your web site with aesthetic appeal
  • design smarter, more usable, CSS-flavored web forms
  • create rounded corners without the bloated HTML
  • learn how you can let the W3C validator do your debugging
  • reduce the burden of site maintenance and updates
  • with 92 other solutions to common questions and problems

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十月 7th, 2009 in Web Development | tags: | No Comments
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