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Chapter 1 The Search Engines: Reflecting Consciousness and Connecting Commerce

1. The Mission of Search Engines

2. The Market Share of Search Engines

3. The Human Goals of Searching

4. Determining Searcher Intent: A Challenge for Both Marketers and Search Engines

5. How People Search

6. How Search Engines Drive Commerce on the Web

7. Eye Tracking: How Users Scan Results Pages

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Description

With the advent of rich Internet applications, the explosion of social media, and the increased use of powerful cloud computing infrastructures, a new generation of attackers has added cunning new techniques to its arsenal. For anyone involved in defending an application or a network of systems, Hacking: The Next Generation is one of the few books to identify a variety of emerging attack vectors.

With the advent of rich Internet applications, the explosion of social media, and the increased use of powerful cloud computing infrastructures, a new generation of attackers has added cunning new techniques to its arsenal. For anyone involved in defending an application or a network of systems, Hacking: The Next Generation is one of the few books to identify a variety of emerging attack vectors.

You’ll not only find valuable information on new hacks that attempt to exploit technical flaws, you’ll also learn how attackers take advantage of individuals via social networking sites, and abuse vulnerabilities in wireless technologies and cloud infrastructures. Written by seasoned Internet security professionals, this book helps you understand the motives and psychology of hackers behind these attacks, enabling you to better prepare and defend against them.

• Learn how “inside out” techniques can poke holes into protected networks
• Understand the new wave of “blended threats” that take advantage of multiple application vulnerabilities to steal corporate data
• Recognize weaknesses in today’s powerful cloud infrastructures and how they can be exploited
• Prevent attacks against the mobile workforce and their devices containing valuable data
• Be aware of attacks via social networking sites to obtain confidential information from executives and their assistants
• Get case studies that show how several layers of vulnerabilities can be used to compromise multinational corporations

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In Detail

This book is the officially endorsed Sakai guide. From setting up and running Sakai for the first time to creatively using its tools, this book delivers everything you need to know.

Written by Alan Berg, Senior developer at the IC (http://www.ic.uva.nl) and a Sakai fellow and Michael Korcuska, the executive director of the Sakai Foundation, and with significant contributions from the Sakai community, this book is a comprehensive study of how Sakai should be used, managed and maintained.

Sakai represents a Collaboration and Learning environment that provides the means of managing users, courses, instructors, and facilities, as well as a spectrum of tools including assessment, grading, and messaging.

Sakai is loaded with many handy software tools, which help you in online collaboration. You can improve your coursework using features that supplement and enhance teaching and learning. You can use tools that will help you organize your communication and collaborative work.

The book opens with an overview that explains Sakai, its history and how to set up a demonstration version. The underlying structures within Sakai are described and you can then start working on Sakai and create your first course or project site using the concepts explained in this book. You will then structure online courses for teaching and collaboration between groups of students. Soon after mastering the Administration Workspace section you will realize that there is a vast difference between the knowledge that is required for running a demonstration version of Sakai and that needed for maintaining production systems. You will then strengthen your concepts by going through the ten real-world situations given in this book.

The book also discusses courses that have won awards, displays a rogue’s gallery of 30 active members of the community, and describes what motivates management at the University of Amsterdam to buy into Sakai. Finally, the executive director of the Sakai Foundation looks towards the future.

What you will learn from this book

• Set up, maintain and run Sakai in your learning institution
• Explore the underlying technologies involved and use them to their best effect.
• Discover what tools exist and how to employ them effectively
• Design a great online learning experience
• Use web services to connect to other systems
• Understand how Sakai can scale to support hundreds of thousands of students
• Learn best practices to avoid common pitfalls

Approach

The book takes a step-by-step, practical approach and is filled with examples and illustrations.

Who this book is written for

This book is written for a wide audience that includes teachers, system administrators, and first time developers. It will also appeal to the Sakai open source community, potential community members, and education’s decision makers.

Alan Mark Berg BSc. MSc. PGCE, has been a lead developer at the Central Computer Services at the Universiteit van Amsterdam for the last ten years. In his famously scarce spare time, he writes computer articles (http://home.uva.nl/a.m.berg). Alan has a degree, two masters, and a teaching qualification. In previous incarnations, he was a technical writer, an Internet/Linux course writer, a product line development officer, and a teacher. He likes to get his hands dirty with the building and gluing of systems. He remains agile by playing computer games with his kids who sadly consistently beat him physically, mentally, and morally.
Michael Korcuska

Michael Korcuska is the Executive Director of the Sakai foundation and has nearly 20 years of experience in technology-enabled education and training. Prior to joining Sakai, Michael served as Chief Operating Officer for ELT, Inc., a leading compliance-training provider. He has also held leadership positions at DigitalThink (now Convergys Learning Solutions) and Cognitive Arts, an award winning custom e-learning developer. Michael got his start in technology-based learning at Stanford University’s Courseware Authoring Tools Lab and Apple Computer’s Multimedia Lab in the late 1980s. He holds an M.S. in Computer Science from Northwestern University (where he studied and worked at the Institute for the Learning Sciences) and B.S. in Symbolic Systems from Stanford University. He usually lives in Berkeley, California, with his wife and two children although his writing for this book was done during a year living in Paris, France.

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Coders at Work

Pro Git

Beginning Zend Framework

Author Information

Description

Wouldn’t it be great if there were a statistics book that made histograms, probability distributions, and chi square analysis more enjoyable than going to the dentist? Head First Statistics brings this typically dry subject to life, teaching statistics through engaging, interactive, and thought-provoking material, full of puzzles, stories, quizzes, visual aids, and real-world examples. This book satisfies the requirements for passing the College Board’s Advanced Placement (AP) Statistics Exam.

Wouldn’t it be great if there were a statistics book that made histograms, probability distributions, and chi square analysis more enjoyable than going to the dentist? Head First Statistics brings this typically dry subject to life, teaching you everything you want and need to know about statistics through engaging, interactive, and thought-provoking material, full of puzzles, stories, quizzes, visual aids, and real-world examples.

Whether you’re a student, a professional, or just curious about statistical analysis, Head First’s brain-friendly formula helps you get a firm grasp of statistics so you can understand key points and actually use them. Learn to present data visually with charts and plots; discover the difference between taking the average with mean, median, and mode, and why it’s important; learn how to calculate probability and expectation; and much more.

Head First Statistics is ideal for high school and college students taking statistics and satisfies the requirements for passing the College Board’s Advanced Placement (AP) Statistics Exam. With this book, you’ll:

• Study the full range of topics covered in first-year statistics
• Tackle tough statistical concepts using Head First’s dynamic, visually rich format proven to stimulate learning and help you retain knowledge
• Explore real-world scenarios, ranging from casino gambling to prescription drug testing, to bring statistical principles to life
• Discover how to measure spread, calculate odds through probability, and understand the normal, binomial, geometric, and Poisson distributions
• Conduct sampling, use correlation and regression, do hypothesis testing, perform chi square analysis, and more

Before you know it, you’ll not only have mastered statistics, you’ll also see how they work in the real world. Head First Statistics will help you pass your statistics co

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DESCRIPTION

In object-oriented programming, a central program normally controls other objects in a module, library, or framework. With dependency injection, this pattern is inverted—a reference to a service is placed directly into the object which eases testing and modularity. Spring or Google Guice use dependency injection so you can focus on your core application and let the framework handle infrastructural concerns.

Dependency Injection explores the DI idiom in fine detail, with numerous practical examples that show you the payoffs. You’ll apply key techniques in Spring and Guice and learn important pitfalls, corner-cases, and design patterns. Readers need a working knowledge of Java but no prior experience with DI is assumed.

WHAT’S INSIDE:

• How to apply it (Understand it first!)
• Design patterns and nuances
• Spring, Google Guice, PicoContainer, and more
• How to integrate DI with Java frameworks

About the Author

Dhanji R. Prasanna is a Google software engineer who works on Google Wave and represents Google on several Java expert groups. He contributes to Guice, MVEL, and other open source projects.

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Google SketchUp and SketchUp Pro 7 Bible
Publisher: Wiley | English | ISBN: 0470292297 | edition 2009 | PDF | 526 pages | 17,8 mb
Google SketchUp & SketchUp Pro Bible will target design professionals who are increasingly turning to SketchUp and SketchUp Pro to easily create professional quality designs and design presentations. This book will cover creating 2D and 3D designs, exporting models to Google Earth, and using LayOut to create professional quality design presentations. Offering everything that a professional or hobbyist needs to know, Google SketchUp and SketchUp Pro Bible will include tips and tricks to make using this software easy and efficient.

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Description
Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online – whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing. Full Description

Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online – whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing.

With so many potential customers online this book will show you how to reach and interact with them through podcasting, blogs, social networks, video, email, and contextual advertising. This book doesn’t just cover the basics, it is inspiring reading for anyone looking for new ways to reach new and larger customer bases.

You will learn about:

* The changing face of marketing
* The new frontier of PR and media
* Using your web site to generate income
* Getting the most from the search engine crowd
* Promote your message through socializing
* Implementing profitable email marketing campaigns
* Getting others to sell your products for you
* Spreading your message through online advertising.

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In Detail

Magento is the hottest and most powerful e-commerce software around and it has gained massive popularity in a short period. By using Magento’s powerful theming engine, you can control the look, content, and functionality, and easily launch a flexible e-commerce web site. However, because of its powerful features, developing Magento themes is easier said than done.

Magento 1.3 Theme Design covers everything you need to build effective, attractive themes for your Magento store. You will learn how the theming system works, how to build your own look on top of the Magento Blank Theme, how to give different looks to different parts of your store, and much more.

We start off by introducing you to Magento and its basic themes and then take you through the benefits of changing your store’s theme. We then move on to the actual Magento theme design, where you will learn the basics, such as changing the logo, color scheme, and so on. Next, we take a look at more advance tasks where you will learn theme layouts. You will then prepare a Magento theme from scratch and also take a look at Magento templates and layouts. You will also learn how to promote and improve your Magento store with the use of social media such as Twitter, social bookmarks, and so on and how to define a good print style. Finally, you will learn Magento Theme Deployment in detail.

What you will learn from this book

• Create a custom theme that gives a unique branded look and feel to your Magento stores
• Edit an existing Magento theme to satisfy your business needs
• Give different looks to different parts of your store
• Tricks and tips for making your Magento theme design easier
• Style your store ready for printing by defining a good print layout
• Share your Magento theme with others in the community through Magento Connect extensions
• Embed social media tools to promote and improve your Magento store
• Deploy your new Magento theme to your store
• Create and use non-default Magento Themes
• Discover the basis of Magento themes: templates, skins, and layout

Approach

Magento 1.3 Theme Design is a step-by-step guide to creating custom themes for Magento. The author’s experience in Magento theming enables him to design a book that lessens the steep learning curve associated with Magento theming. The author uses code examples and ideas that facilitate learning and make Magento theme development a great learning experience.

Who this book is written for

Magento 1.3 Theme Design is written for those who are familiar with Magento and know the Magento basics and now want to customize the look and feel. The book assumes familiarity with CSS and (X)HTML. The book is also aimed at store owners who want to customize their e-commerce store and web designers who want to sell their custom-made Magento themes. Seasoned theme designers will find very useful tips and hints in this book.

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In Detail

Business planning is no longer just about defining goals, identifying critical issues, and then mapping out strategies. In today’s dynamic and highly competitive business environment, companies with complex business models want their abstract strategies turned into discrete, executable plans. They want information from the field to reach decision makers in real-time so that they can fine-tune their plans as events unfold. IBM Cognos 8 Planning offers just that.

This book provides you with everything you need to know for building planning models using IBM Cognos 8 Planning. After reading this book, you can begin your journey into model building bringing with you a perspective that comes from three of the most seasoned IBM Cognos Planning consultants in the business.

In this book, you will learn how to build planning models using IBM Cognos Planning’s modeling tool, Analyst. We introduce you to key objects in Analyst that let you define, store, and move data. Then we show how you can deploy the model to hundreds or thousands of users using IBM Cognos Planning’s web-based tool, Contributor. We demonstrate some of the things you can do as an administrator and as a user. Finally, we show the automation tools that you can use to maintain and support your models. As we go through this, we will share with you tips and tricks and insights from our experience with real implementations.

What you will learn from this book

• Master the main phases of the model development process and the various considerations you need to think about before embarking on an IBM Cognos Planning project.
• Use Analyst objects to define, store, and move data and leverage powerful data integration tools to let you seamlessly update your models from various data sources.
• Automate common tasks in Analyst such as updating model structures and importing and exporting data by creating Analyst macros.
• Create and configure a Contributor application and deploy it on the Web so that the users can enter budget and forecast data.
• Load data into a Contributor application using different data import methods.
• Automate typical administration tasks in the Contributor Administration Console such as application configuration and the import and publishing of data by creating and scheduling contributor macros.
• Navigate the Contributor Web Client and use it to enter budget and forecast data.
• Apply security to Analyst models and Contributor applications.
• Integrate IBM Cognos Planning with IBM Cognos BI and make planning data available for BI reporting purposes.

Approach

This is a step-by-step, practical guide to designing, building, and deploying Planning models, with plenty of advice from three of the most seasoned Cognos Planning consultants having over 25 years of real-world, in-the-trench experience. We remove the technical clutter and jump right to the heart of the subject focusing only on what is important.

Who this book is written forWritten for first-time developers wanting an introduction to IBM Cognos Planning, this book gives clear, easy-to-understand instructions on how to design, build, and deploy Planning models focusing only on the essential tools that you need to know. It is for anyone who wants to understand IBM Cognos Planning and make a transition to this tool from elsewhere.

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Introduction

• More than 75 million videos are featured on YouTube; when these videos go ?viral,? they can get up to 50 million hits each
• Harnessing the power of the internet is one of the hottest trends in marketing
• Authors are recognized experts in the e-commerce field
• The book is part of the successful ?How to Make Money with . . . ? series

About the book

?How Can I Profit from YouTube???

Ever since its creation in 2005 the video-sharing phenomenon has been newsworthy not only for videos: users were making media appearances about how they parlayed their hobbies into six-figure incomes, but they?ve been tight-lipped when it comes to their secrets.

Luckily, e-commerce experts Brad and Debra Schepp have written this complete guide to using YouTube for fun and profit. By the time you’re done with this book, you’ll know everything there is to know about:

• Planning, creating, and sharing your own videos that “don’t suck”
• What makes a video go viral
• Harnessing YouTube’s power for branding, advertising, and fundraising

Inside you?ll find real-life YouTube success stories-?from video makers who used the site to launch successful consulting businesses to a company?s humorous ?Will It Blend?? videos that brought thousands of new customers to its Web site.Table of contents
1. YouToo Can be a YouTube Star
2. Marketing Yourself Through YouTube
3. Marketing Your Business Through YouTube
4. Piggybacking Off Other?s YouTube Success
5. Fundraising with YouTube
6. Creating YouTube Videos
7. Keeping Up with YouTube
8. Beyond YouTube

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In Detail

SAP Business ONE brings the power of the SAP ERP platform to small and mid-size companies. It offers fast-growing companies the same ERP capabilities used in world-wide conglomerates and major corporations. SAP Business ONE is powerful, and to fully harness it takes careful planning.

This book will provide you with a guide to install and implement SAP B1 in your business. It starts with the basic tasks of installing and configuring, but moves at a fast pace and goes on to cover topics such as advanced CRM, e-commerce, and modern Distribution Center configurations for inventory optimization and Warehouse Management.

The book is divided into two main sections. The case study starts out in section one with an ad-hoc implementation of a simple Lemonade Stand business. This section is focused on getting SAP B1 up and running quickly. In the second section the Ad-Hoc Implementation is taken to the next level , and we professionally expand this idea and develop a Beverage Distribution Center with outsourced production. This includes advanced inventory optimization. The workflow is optimized using existing functionality and also using Add-Ons to expand the standard functionality and transform the generic SAP Business ONE business engine into an Industry Solution.

The book is full of examples with detailed step-by-step explanations. We will be implementing a complete SAP Business System including add-ons as part of a case study.

Finally we connect SAP to the Web and introduce a solution that presents SAP features in a web interface with real-time integration. The book is completed with a chapter focusing on growth. Franchise architecture for SAP Business ONE is introduced and applied to the case study to help you learn how to get started with this.

Each chapter has a section that assists you with applying knowledge for your own project. You will have your business set up and ready to go by the time you complete this book.

What you will learn from this book

• Create a project plan using the latest accelerated implementation techniques
• Manage inventory-related tasks and learn the implementation of warehouse management
• Implement a competitive CRM that integrates multiple sales channels.
• Improve the SAP standard feature-set with the help of various add-on solutions
• Establish a strategy and toolset that helps you overcome limitations for the modules you use
• Migrate data from different sources into SAP Business ONE using different tools and methods and also learn about deciding what data to import
• Enhance the standard SAP reporting functionality using the reporting tools available within SAP Business ONE like Crystal and XL Reporter
• Define a workflow that helps you evaluate available web tools for e-commerce and CRM
• Franchise your business using SAP B1

Approach

With clear instructions and plenty of screenshots, this book will provide you all the support and guidance you need to implement SAP Business One in your business. We will work with a project plan in each chapter and implement new techniques in the related case study. Alongside this hands-on approach tips and tricks are provided that you can use for your own project.

Who this book is written for

This book is written for technically savvy business owners, entrepreneurs, and departmental managers. If you are a departmental sales manager you can benefit from the advanced sales stages and workflow concept in this book. The seasoned inventory and warehouse manager can immediately utilize the inventory optimization and warehouse management concepts. Your web technicians will benefit from the e-commerce information and understand how your web strategy can be aligned with SAP B1. As a business owner your key players from sales to fulfillment gain back control and you can grow your business to the next level using modern franchising concepts. If you have SQL skills you can leverage your knowledge, connecting with SAP tools and features that are built on queries. No previous experience with SAP or ERP is assumed.

Wolfgang Niefert studied “Wirtschafts-Informatik” at the European Business School in Oestrich Winkel � Germany. The international management program included programs in London and San Diego with focus on Computer Science and Economics. He has more than 15 years experience with international SAP Implementations. A certification for SAP Production Planning allows him to relate larger SAP solutions to SAP Business ONE. Wolfgang also designed the N2ONE Portal for SAP Business ONE that allows the real-time management of e-commerce functionality.

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About this Book

Success in today抯 IT environment requires you to view your career as a business endeavor. In this book, you抣l learn how to become an entrepreneur, driving your career in the direction of your choosing. You抣l learn how to build your software development career step by step, following the same path that you would follow if you were building, marketing, and selling a product. After all, your skills themselves are a product.

The choices you make about which technologies to focus on and which business domains to master have at least as much impact on your success as your technical knowledge itself梔on抰 let those choices be accidental. We抣l walk through all aspects of the decision-making process, so you can ensure that you抮e investing your time and energy in the right areas.

You抣l develop a structured plan for keeping your mind engaged and your skills fresh. You抣l learn how to assess your skills in terms of where they fit on the value chain, driving you away from commodity skills and toward those that are in high demand. Through a mix of high-level, thought-provoking essays and tactical 揂ct on It� sections, you will come away with concrete plans you can put into action immediately. This new edition focuses more closely on creating a remarkable career. You抣l get a chance to read the perspectives of several highly successful members of our industry from a variety of career paths, and new tips have been added through the book to reflect new lessons to learn and new actions to take to improve your career.

As with any product or service, if nobody knows what you抮e selling, nobody will buy. We抣l walk through the often-neglected world of marketing, and you抣l create a plan to market yourself both inside your company and to the industry in general.

Above all, you抣l see how you can set the direction of your career, leading to a more fulfilling and remarkable professional life.

Contents and Extracts

• Introduction
• Choosing Your Market
  • Be the Worst
  • Invest in Your Intelligence
• Investing in Your Product
• Executing
• Marketing匩ot Just for Suits
• Maintaining Your Edge
  • Avoid Waterfall Career Planning
  • Better Than Yesterday

About the Author

Chad Fowler is an internationally known software developer, trainer, manager, speaker, and musician. Over the past decade he has worked with some of the world抯 largest companies and most admired software developers. He loves to program computers and, as part of his role as CTO of InfoEther, Inc., spends much of his time solving hard problems for customers in the Ruby language. He is co-organizer of RubyConf, RailsConf, and RailsConf Europe and author or co-author of a number of popular software books.

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GIS (geographic information system) is a totally cool technology that has been called 揼eography on steroids.� GIS is what lets you see the schools in your neighborhood or tells you where the nearest McDonald抯 is. GIS For Dummies tells you all about mapping terminology and digital mapping, how to locate geographic features and analyze patterns such as streets and waterways, and how to generate travel directions, customer location lists, and much more with GIS.

Whether you抮e in charge of creating GIS applications for your business or you simply love maps, you抣l find GIS For Dummies is packed with information. For example, you can:

• Learn all the hardware and software necessary to collect, analyze, and manipulate GIS data
• Explore the difference between 2D and 3D maps, create a map, or manage multiple maps
• Analyze patterns that appear in maps and interpret the results
• Measure distance in absolute, comparative, and functional ways
• Recognize how spatial factors relate to geographic data
• Discover how GIS is used in business, the military, city planning, emergency services, land management, and more
• Find out how GIS can help you find out where flooding may occur
• Determine what your organization needs, do appropriate analyses, and actually plan and design a GIS system

You抣l find dozens of applications for GIS queries and analyses, and even learn to create animated GIS output. Whether your goal is to implement a GIS or just have fun, GIS For Dummies will get you there!

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Description

Masterminds of Programming features exclusive interviews with the creators of several historic and highly influential programming languages. Think along with Adin D. Falkoff (APL), James Gosling (Java), Bjarne Stroustrup (C++), and others whose vision and hard work helped shape the computer industry. You’ll find advice you can apply to systems you’re developing, even if you don’t use the specific languages being discussed.

Description

Looking to take full advantage of multi-core processors with concurrent programming ? As one of the few resources to focus on implementing algorithms in the shared-memory model of multi-core processors, rather than just on theoretical models or distributed-memory architectures, The Art of Concurrency provides the knowledge and hands-on experience you need. You’ll get detailed explanations and usable samples to help you transform algorithms from serial to parallel code, along with advice and analysis to steer you clear of mistakes.

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